Valentine’s Day is on a Tuesday this year. As always, we handle every order personally and deliver them as promptly as possible. Unfortunately, no time deliveries are available on this day – your order arrives sometime between 8 and 5. We may miss your “sweetie” if she gets off early or has to run an errand. You might consider the “Surprise” factor of sending your gift on Monday! Her co-workers will be ooohhing and aaahhing at the beautiful bouquet of roses, the pampering bath basket, or the romantic combination of flowers, a teddy bear and chocolates. A few balloons will create even more fanfare. She’ll feel like a fairy-tale princess.

OR, perhaps we can deliver your order on Friday or Saturday to create a romantic weekend – We will include a “Just Couldn’t Wait ’til the 14th” hear, and she will be so impressed. While everyone else is hoping and waiting on Tuesday, she is feeling sooo loved… instead of wondering if you remembered.

Listen up guys! Valentine’s Day, February 14^th, is coming up soon. This is your big chance to be romantic, impress your “sweetie” and earn those all-important “bonus points” (to be cashed in when you mess-up later….and you know you will).

Valentine’s Day is on a Sunday this year, at the end of the week. So think about starting the celebration early and building up to this big day. How about sending a surprise to her work on Thursday the 11^th or Friday the 12^th – we will include a “Just Couldn’t Wait ‘til the 14^th “ Valentine Heart. Her co-workers will be ooohhing and aaahhing at the beautiful bouquet of roses, the pampering bath basket, or the romantic combination of flowers, a teddy bear and chocolates. A few balloons will create even more fanfare. She’ll feel like a fairy-tale princess.

There’s a big plus with early delivery before Friday – you’ll be able to choose morning or afternoon…..or specific hours if she works shift or part-time, and we will also make any county delivers before Friday. On Friday and Saturday, we will deliver everything as promptly as possible, but we are unable to guarantee time deliveries…. and there’s the possibility that we will miss her if she leaves to run an errand.

OK guys, you do not want her to be envious of the girls who received their flowers early, while she’s wondering if you even remembered. So, now’s the time for action – place your order early and just relax. We’ll take care of everything and she’ll be so impressed!

Here’s a quick review of the benefits of sending your order early;

• Your “Valentine” is the center of attention at the workplace, while others are still waiting and hoping.
• They know you thought of them early – it’s not a “last minute” effort.
• Hundreds of deliveries will be made from 8-5:30 on Feb 14th….by sending early, your Valentine will feel loved all day.
• A “Just Couldn’t Wait Til the 14th” Valentine heart will be attached to your Valentine flowers or gift.

Remember – The unexpected generates more excitement, and gets more points (hint, hint)!

McAdams Floral may have the purr-fect solution. The way to a girl’s heart is through her pet’s love. New to their exclusive Valentine offerings this year are “Puppy Love” and Cat’s Meow”. Valentine toys and treats are cleverly wrapped up in cute ceramic pet bowls that are sure to impress the finickiest feline or bow-wow.

Speaking of impressed…..when one of these thoughtful pet goodies arrives alongside her beautiful bouquet of roses, she’ll know he’s a one-of-a-kind romantic guy. She may even send him a Valentine’s beer basket in return…..now that’s SWEET. To view “Puppy Love” or Cat’s Meow”, or any of McAdams Floral’s Exclusive Valentines ….visit them online at www.mcadamsfloral.com.

Today, Valentine’s Day is one of the busiest floral holidays of the Year. However, the tradition of giving flowers to a loved one did not originate with the February 14th holiday. In fact, a major marketing effort launched in 1911 introduced flowers as a popular gift enjoyed by many. This was credited with making flowers the Valentine’s Day gift of choice and they remain so to this day.

PAPER LACE CARDS

Prior to World War 1 (1914), St. Valentine’s Day, as it was commonly called then, was celebrated by the exchanging of paper lace cards with one’s beloved. The practice of giving flowers to express Valentine’s Day sentiments didn’t begin to catch on until the mid-1910, and grew slowly at first.
In the January 30, 1913 issue of The Weekly Florists’ Review, an article stated “Of all the obvious things of this world, the appropriateness of flowers for Valentine’s [Day] is most perfectly plain.” It needs not argument…..because flowers and hearts go naturally together.

That year, florists in Columbus, Ohio tried out newspaper advertising featuring the slogan, “Let Flowers Be Your Valentine.” These early marketing efforts brought flowers to the forefront, and Valentine’s Day flower sales continued to increase over the years.

ROSES WERE RARE

Prior to about 1930, floral valentines were typically of a single flower type and were arranged into corsage bouquets. Violets, sweet peas, and lilies-of-the-valley were most often selected for the holiday. Spring flowers such as stocks, acacia stems, and pussy willows were also popular, as were spring flowering hyacinths, daffodils, and tulip plants.

It wasn’t until the early 1930s that roses were in demand for the special day. Starting around 1927, rose sales increased gradually for several years and eventually, the rose eclipsed all other flowers in Valentine’s Day sales. By 1940, roses and carnations were considered traditional for Valentine’s Day.

SYMBOLS OF LOVE

As flowers became the accepted form of Valentine’s Day expression, accessories quickly became important design elements. Hearts, lovebirds, and Cupids were commonly tied to basket handles, featured in display windows, and added into arrangements and potted plants.

Novelty containers, especially heart-shaped ones, were all the rage throughout the 1920s and ‘30s. As a result, loose arrangements, in vases, bowls, and baskets, became more common, and the popularity of the corsage bouquet began to wane. By the late 1940s, the gathered, single-flower corsage bouquets of violets or sweet peas had been virtually eliminated from holiday tradition, although body corsages remained fashionable Valentine’s Day gifts until the 1950s.

Despite product diversification and the many flower varieties available for the February holiday, no other flower or product has rivaled the popularity of the red rose for Valentine’s Day; of course, that remains true today. Over the years, mixed arrangements, particularly those featuring premium flowers such as orchids and lilies, have captured some of the holiday market, but red roses seem truly to be unshakable Valentine’s Day icons.

Article adapted from “Holidays,” a chapter written by Dianne Noland in A Centennial History of the American Florist, published by Florists’ Review.

*They know you thought of them early – it’s not a “last minute” effort.

*Over 800 deliveries will be made from 8-5:30 on Feb 14th….buy sending early, your Valentine will feel loved all day.

*A “Just Couldn’t Wait Til the 14th” Valentine heart will be attached to your Valentine flowers or gift.

Remember – The unexpected generates more excitement, and gets more points (hint, hint)!

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The patented spiral decoratively wraps around the head of any rose and displays a special charm. The sterling silver plated charm encapsulates the personalized message, emotion, event or milestone celebrated with the flowers, …..and provides a keepsake that can be used in a variety of ways and kept forever.

During Valentines, McAdams Floral is offering a large variety of heart charms to help make the Valentines Roses even more memorable.

My solution is to stretch the 24 hours of February 14th into 168 hours of Valentine’s Week.

Why?

To allow for more creativity, more options in gift giving, and, more opportunity to express your love. And isn’t that what it’s all about?
According to statistics, Valentine’s Day is a procrastinator’s delight, in that most cards, candy and flowers are purchased at the last minute. Both as a florist, and as a husband, Clay agrees. Unfortunately, those who wait until the last minute often find their selection is now limited and, in the case of florists, the delivery schedule has been filled.
Why not send your romantic bouquet on Monday, February 11th?

It’s a wonderful way to start the week and set the stage for a romantic Valentine’s Day. Not to mention, you’ll be her heart’s champion.

Your sweetheart will know you thought of her early and didn’t wait until the last minute to buy her Valentine gift, reiterates Clay. Besides, your early thoughtfulness will impress her co-workers and win you some “bonus” points for being such a romantic guy!
Valentine’s Week gives you not just 24 hours to “get it right,” but 168 hours to express your feelings.
I think this year you could start the Valentine countdown on Monday, February 11th, and close the celebration that Saturday or Sunday night, with a romantic evening for two. It’s a win-win lover’s strategy – and I say that from personal experience! Just ask my wife.
Clay

McAdams Floral
Telephone Number: 361-575-2307
Fax Number: 361-575-2557
Email Address: clay@mcadamsfloral.com
Web site address: www.mcadamsfloral.com